Monetisation Subway
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Subway WiFi as a business opportunity

The tried-and-tested route to monetising public WiFi is through leveraging advertising, selling services to the transport operator and supporting cell carriers in delivering their own connectivity.

Maxima operates the largest Wi-Fi network in Europe, providing free internet access to riders of the Moscow and St. Petersburg metro.

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Ways to monetize

3 ways to monetize user traffic:

  • Targeted advertising on trains

    Offer of premium seamless access without need for logon or advertising.

  • Passenger portal

    Passenger portal with news, service information and media content.

  • Passenger apps

    such as predictive train cars load, station information and schedules.

subway ways

10 ways to provide premium services for operators

The tried-and-tested route to monetising public WiFi is through leveraging advertising, selling services to the transport operator and supporting cell carriers in delivering their own connectivity

  1. Online TV-based passenger information system

  2. Ridership analytics

  3. Train telemetry, including train position information, air conditioning monitoring, drivers’ skills and physiological condition monitoring and predictive maintenance

  4. Reserve voice for train-to-dispatcher communication

  5. Online CCTV for trains and stations

  6. Intelligent security through integration of Wi-Fi, CCTV, face recognition and Wi-Fi users’ identification

  7. Computer-based train control utilizing Wi-Fi infrastructure

  8. Internal digital radio network, based on TETRA, GSM-R, LTE-E or others

  9. 3G and 4G in stations with DAS, RAN-sharing or small cells

  10. B2B connectivity on trains and in stations for ATMS, POS, etc

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20% internal Return on Investment

With the right technical solution, proper business model and licence agreement we would normally expect at least a 20% IRR with a three-to seven-year payback period.

Digitalization Platform

Maxima’s Digitalization Platform is composed of 3 layers: Connectivity, Data, and Digital Services. Each layer flawlessly serves 4 target audiences: passengers, metro, city, and telcos. The whole platform intelligently orchestrates complex digital environment of a modern transportation system.

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platform