Subway WiFi as a business opportunity
The tried-and-tested route to monetising public WiFi is through leveraging advertising, selling services to the transport operator and supporting cell carriers in delivering their own connectivity.
Maxima operates the largest Wi-Fi network in Europe, providing free internet access to riders of the Moscow and St. Petersburg metro.
Ways to monetise
3 ways to monetise user traffic:
Targeted advertising on trains
Offer of premium seamless access without need for logon or advertising.
Passenger portal with news, service information and media content.
such as predictive train cars load, station information and schedules.
10 ways to provide premium services for operators
The tried-and-tested route to monetising public WiFi is through leveraging advertising, selling services to the transport operator and supporting cell carriers in delivering their own connectivity
Online TV-based passenger information system
Train telemetry, including train position information, air conditioning monitoring, drivers’ skills and physiological condition monitoring and predictive maintenance
Reserve voice for train-to-dispatcher communication
Online CCTV for trains and stations
Intelligent security through integration of Wi-Fi, CCTV, face recognition and Wi-Fi users’ identification
Computer-based train control utilizing Wi-Fi infrastructure
Internal digital radio network, based on TETRA, GSM-R, LTE-E or others
3G and 4G in stations with DAS, RAN-sharing or small cells
B2B connectivity on trains and in stations for ATMS, POS, etc
20% internal Return on Investment
With the right technical solution, proper business model and licence agreement we would normally expect at least a 20% IRR with a three-to seven-year payback period.
Maxima’s Digitalisation Platform is composed of 3 layers: Connectivity, Data, and Digital Services. Each layer flawlessly serves 4 target audiences: passengers, metro, city, and telcos. The whole platform intelligently orchestrates complex digital environment of a modern transportation system.Explore more